TOPIC 9.2
Attitude Formation
and Attitude Change
LEARNING TARGET 9.D
Identify important figures and research in the areas of attitude formation and change.
LEARNING TARGET 9.E
Discuss attitude formation and change, including persuasion strategies and cognitive dissonance.
Identify important figures and research in the areas of attitude formation and change.
- Leon Festinger
LEARNING TARGET 9.E
Discuss attitude formation and change, including persuasion strategies and cognitive dissonance.
- Central route to persuasion
- Peripheral route to persuasion
- Cognitive dissonance
- Elaboration likelihood model